Programmatic advertising có vai trò quan trọng như thế nào trong online marketing?

Mình xin chia sẻ note của mình về programmatic advertising lần được nghe trả lời về cái này bằng tiếng Anh vì có một số marketing terms mình không biết tiếng Việt nó dịch sao nhưng nếu bạn là marketer chắc bạn sẽ thấy dễ hiểu nó hơn

Basically, programmatic advertising is an example of marketing automation--> it automates ad spending.

B/c Artificial Intelligence(AI) was one of the major factors behind the boost of marketing automation, AI also brought new life to Programmatic system by bringing in predictive analysis on what kinds of ads will run and where they'll be placed.

There are benefits:

• Programmatic advertising saves time and money for marketers by using its AI component to optimize ad runs.
• B/c Programmatic advertising is a magnet for Ad fraud, AI can detect ad fraud and avoid it---> experience less fraud!
• A New System for a New Age: monitor your ad and launch your campaign.
• Working with big data to optimize your ad spend.

In a nutshell, programmatic advertising is the hottest new digital marketing trend for marketing professionals to dive in =)